SEO Info Now

Archive for the ‘white hat tactics’ Category

It has been some time since I have had time to write an article. Unfortunately, today is not one of those times. However, I felt that it was time to shed some light on some SEO (search engine optimization) stumbling blocks. Our real estate network webmasters believe that SEO should be gained through organic means. With that said, many webmasters do not agree and decide to take their clients down the road of black hat tactics as opposed to white hat tactics. Others choose to skirt the issue and use grey hat tactics (gray hat tactics). So let’s take a look at what black hat and grey hat tactics are as well as some of the stumbling blocks to SEO.

Before we dive into this, let’s discuss something very important to all of you site owners. Whether you know it or not, your webmaster’s tactics ultimately effect your site. If the webmaster chooses to use these tactics to get your site to the top of the rankings, things could be good for some time. Mark my words however, eventually your site will get caught. When that day comes, you will lose all that you have worked so hard for. You can say goodbye to your PageRank (PR), your site being indexed, and most importantly, all the hard work that you thought that you were putting in to get your site indexed organically to begin with.  As you will notice in the picture to the left, Positive Real Estate Professionals has 3,100 pages index in their 16 months of existence. With that said, many of our real estate professionals are also indexed right along with us. There is really no rhyme or reason to our members’ placement in this index list however. So, without further adieu, let’s get to the meat of this post.

Black hat tactics can be easily spotted by the trained eye most of the time. With that said, many search engines can also spot these tactics and will soon kill off these sites. Being banned from Google indexing your site might as well be equivalent to cutting off your nose to spite your face. However, just like black magic, black hat and grey hat tactics are evolving daily, if not hourly. One of the easiest is redirection. A week or so ago, I was reading an article on As I was getting completely immersed in this article I came across a “Read More” link. While I was salivating to read more of this great article, I clicked the link. To my surprise, and disappointment, it took me to a splash page where they wanted me to buy a product that was in no way related to the article that got my attention. That, my friends, is black hat tactics. Redirections should be just what they are intended for. When a link that you worked hard to create is dead or rebuilt with a new URL, that is the time to use redirection. When you are building a page and the page that it is going to refer to is not able to be placed in the navigation, that is when you use redirection. In the cases where redirection is used correctly, this is white hat tactics.

Another instance of a black hat trick is where a web master takes any page on a site and list many keywords using the same text color as their background. To the eye, the keywords are not visible. However, the search engines do see them. To the trained webmaster’s eye, you only need to see the extra spacing there. In some cases, this is hard to do. However, you can also right click on a page in FireFox and chose “View Selection Source”. In Internet Explorer, you would choose “Selection Source”. When you do this, you can actually locate keywords that are used employing this black hat tactic.

Now, for the sake of not making this article longer than it needs to be, let’s talk about one that I frankly consider grey hat. This would be hiding links. Now, this is one of the more difficult things to follow. However, not completely impossible. Methods that are used to do this is hiding the link in “Alt Text” or PHP coding (PHP: Hypertext Preprocessor is a widely used, general-purpose scripting language that was originally designed for web development to produce dynamic web pages. courtesy of Wikipedia). Many times I have been reviewing PHP code and come across these hidden links. I will either remove them or just remove the PHP program completely.

In closing, none of these tactics are necessary. You and your webmaster need to sit down and discuss whether or not they are employing these tactics on your behalf. Ultimately, it is your site that they are playing with.

Positive Real Estate Professionals (PREP) can help you achieve the recognition you and your business deserve through our highly versatile and search engine optimized member websites, lead capture, and visitor friendly layout. If you are a professional who works in the real estate industry or one of the related fields that service the needs of the real estate industry then this real estate network can be just what you need to take your business to the next level. If you have questions or would like to join CLICK HERE.

SEO (Search Engine Optimization) Stumbling Blocks is a post from: Positive Real Estate Professionals All rights reserved. ©

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