SEO Info Now

Archive for the ‘keyword stuffing’ Category

Keyword stuffing is the practice of creating ‘blog posts’ or ‘pages’ and literally stuffing it full with as many keywords as possible. A common tactic is to place excessive keywords in the meta SEO of a post or page, behind the images or videos, or repeating them ad nauseum in the body of a post. Stuffing can occur by using either keywords that directly relate or do not relate to the material. Though many individuals and webmasters still practice keyword stuffing, its effectiveness has been reduced because most search engines have dramatically lessened the overall weight given to keywords.

Whether done intentionally or unintentionally, keyword stuffing is considered a ‘black hat’ tactic. In the past keywords were the main things that informed a search engine what a site, page, and/or post was all about. With the changing in algorithms through the years this is no longer the case. In fact many modern search engine algorithms have functions that are designed to discover keyword stuffing as a practice by a website. Penalties for keyword detection are varied, but the most severe I have been informed of is a website being dropped to the bottom of all Google SERPs for six months.

In addition to the possible penalties that may be imposed by the search engines, keyword stuffing can easily be detected by your site’s visitors. If you use your website for business, I would venture to say that it would look less than professional to have the same words or phrases repeated on one of your pages. Keyword stuffing can also make a page virtually unreadable or seem like nonsense to a site visitor. Unintelligible pages, hidden text, and other deceptive practices also cannot say a lot positive about any profession where ethics is important.

In a nutshell, search engines no longer weigh keywords as they once did. Keyword stuffing is less than professional. There are more effective and ethical ways to achieve great SEO and SERPs.

Keyword Stuffing, Just Say No! is a post from: Positive Real Estate Professionals All rights reserved. ©

©2010 Positive Real Estate Professionals. All Rights Reserved.

.