Archive for the ‘deep linking’ Category
Deep Linking
January 9th, 2010 | 
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Linking is an important SEO tool for any website. If you do a Google search for ‘linking’ and you will find numerous blog posts on the subject. This is such an important topic that you can find numerous posts written by the admins right here on Positive Real Estate Professionals:
My Site Is Wonderful, Link To Me – Marketing Your Business Online
Engaging Your Site’s Visitors
Using Comments to Build Links and Drive Traffic – Part 1
Using Comments to Build Links and Drive Traffic – Part 2
Relevant Links and What They Mean To You
Link Farming is just another form of Spam.
Today I want to look at Deep Links. What is a deep link? According to Wikipedia: Deep linking, on the World Wide Web, is making a hyperlink that points to a specific page or image on another website, instead of that website’s main or home page. While the links in your blogroll are great, they by definition are not deep links. Do you see the links to the articles immediately preceding this paragraph? They are examples of deep linking because they go to a particular location (the individual blog posts) and not the overall blog URL.
Deep linking is not confined to linking to blog posts alone, though this is one of the most common practices. A deep link can also link to a non-main page, a bio page, a form, or any other informational page. You can easily create these deep links either externally or internally. An external link connects to a webpage on another website. An internal link is one that links to information on the website where the post is actually written; i.e. linking to a previous relevant post or another minor page on the same website.
Deep linking, like using keywords, should be done in moderation. Deep linking is an effective, and the easiest, of link building tools. Though deep linking is a good tool to use, it should not become a substitute for reciprocal and one-way linking with other websites.
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